The end of the 2014 is nearly here and this means that your inbox is probably being flooded with ‘2015 Trends’. If it isn’t then just take a look at Twitter and you’ll see what we mean.
We’ve seen loads of ‘Web Design Trends’ being blasted over social media and some are really good, whilst others aren’t! The difference with web design is that your client (in most cases) has the final word on the design, so it’s all well and good creating these trends but they need to be based on your actual experiences with customers.
With that in mind, we’ve created our own top five. This isn’t guess work, it’s based on our own experiences.
It doesn’t include ‘responsive design’ as this isn’t a trend, it’s essential for most which is here to stay!
This is the big one! It’s going to be huge in 2015 & you must not get left behind.
We used to be nations of ‘clickers’ and everyone always said, place your most relevant content ‘above the fold’. But we’re now nations of ‘scrollers’ and the term ‘above the fold’ is dead. Ever since the mouse gained the scrolling wheel, clicking has been loosing the battle!
We expect to see websites with extra long homepages that require the viewer to scroll down for the info they’re looking for, rather than clicking the menu options. In some cases the menu bar will be dropped alltogether or placed in the page footer.
The extra long pages will have ‘Ghost Buttons’ instead of menus (see number three) and ‘Microinteractions’ (see number five) to provide the viewer with the info they require.
This is already out there but is gaining popularity fast. We think it may be a phase but it’s certainly going to mix things up next year. It also fits in very well with ‘Scrolling Pages’
Parallax Scrolling is where the background images move by the camera slower than foreground images, creating an illusion of depth & this can really engage the viewer. Our favourite example is:
It’s not easy to code but it can be added to a wesbite by using html snippets, meaning you can use other software to create the code and then simply upload it to your website.
- Ghost Buttons
These are great and really provide an alturnative to your button, in some case they are being used as an alturnative to having a menu bar. These are classy, minimalist and are usually placed over the top of large background images. You can see some cool examples here:
- Flat Design
Already really popular this trend is definitely here for 2015 and will only gain popularity.
By incorporating a scrolling effect and keeping the design flat and minimalist, your website design will engage the viewer, giving them a clutter free experience.
These are common place on most blogs, popping up to distract you half way down the page. They can be annoying, but we expect them to jump from blogs to homepages in 2015. If used together with an extra-long homepage, they can prompt the user to move elsewhere within the website without seeming like an annoying popup!
All the trends listed here aren’t new, they’re already here but it takes time for change, for people to move away from complex websites and go for minimal flat designs. To some the idea of a one page menu less website maybe a little extreme, but we’re confident this is what the web design industry will be moving towards in 2015.
Make sure you’re ready for the changes, check that your software can cope and learn where you can create and upload via HTML Snippets. This will save a great deal of time and money, as opposed to getting left behind!